With this change, the target demographic switched to both men and women aged between 18 and 35 years old.
GMT on 11 January 2013 with the beginning of the tenth season of NCIS. The channel was rebranded as Fox at 9:00 p.m. The channel also produced original content such as the sketch show No Signal! įX logo (2011–2013) Fox (2013–2021) Non-Fox-produced shows rerun or receiving their UK premiere on the channel include The Walking Dead, Falling Skies, Babylon 5, Carnivàle, Highlander, JAG, NCIS, Sleeper Cell, E-Ring and Huff, Nip/Tuck, Generation Kill, True Blood, Mob City and Dexter. It had a similar format to its American sister channel, with a schedule consisting largely of Fox-produced shows, including comedies such as Arrested Development, Family Guy, American Dad! and King of the Hill, and dramas such as Millennium, The Shield, The X-Files, and NYPD Blue. Unlike its American counterpart, it promoted and aired both Fox-produced and non-Fox-produced shows. As FX, the channel targeted a demographic of mainly males. On 21 April 2005, the channel was rebranded as FX as it moved in the Sky EPG. In its early years, it mainly broadcast films from the 20th Century Studios library.
The channel launched on 12 January 2004 branded as FX289, in reference to its Sky EPG number.
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